Technology as a way of life

Shift into high gear! Designed to deliver a true driver’s experience that reflects contemporary motorsports, Need for Speed SHIFT is built by racers for racers. Need for Speed SHIFT delivers an authentic and immersive driving experience developed by Slightly Mad Studios in collaboration with executive producer Michael Mann at Black Box and senior vice president Patrick Soderlund at EA Games Europe. Slightly Mad Studios includes developers and designers that worked on the critically acclaimed games GT Legends and GTR 2. Need for Speed SHIFT replicates the true feeling of racing high-end performance cars like never before. Players are thrust into the heart of the action with immersive and exciting features including a stunningly realistic first-person cockpit view camera and an all-new crash mechanic, providing an unrivaled sensation of the speed and feeling of racing a car on the extreme edge of control.

Soderlund is also part of a racing team that recently competed in the 4th edition of the TOYO TIRES 24H Dubai 2009, the first major race event of the year. His team ranked #5 in the high-profile race. Soderlund and the SHIFT development team are committed to bringing the on-the-track experience to players across the world.

Need for Speed SHIFT will be released on PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system, PSP® (PlayStation® Portable) and PC in fall 2009.

NFS Shift promises to change this and get back to what it used to be. But EA did say this about Undercover (probably the most ropey and shabbiest to date) and look what we got!!

NFS doesn't hold the reigns like it used to. You have GRID which is a classy game, and then there's BURN OUT making a PC debut and also Colin McRae's due for release this first half. EA's got a lot of catching up to do.

Anyway, is it me or "Shift" will be a GRID wannabe? Just wait and see... (there is a DiRT 2 on the way also, so who knows which one will win the crown)